The basics of writing a Job Ad
Ensuring your job advert stands out from the crowd can certainly be a challenge, especially if you’re recruiting in a competitive sector such as shipping & logistics.
We are not going to name and shame, but just today I have come across the below poorly written job advert on indeed.com. This literally must have taken 2 minutes to write & post, with no thought going into it whatsoever. I have no doubt that after a week of limited, crappy and irrelevant applications, the person who wrote this job advert will blame the platform for lack of exposure & waste of money.
So, if you are looking to write your own advert, I have put together some top tips to help you get the basics right. Of course, this is where our online advertising package comes in to its own, as we’ll write the advert for you.
- Dedicate Time
Set aside a minimum of an hour to write a decent, compelling advert. The investment of your time will reap rewards in the long run.
No matter how attractive your vacancy is – a dull & dreary description of responsibilities & day-to-day tasks are likely to put off even the most persistent job seeker.
So, make sure you are not losing applicants after the first couple of lines. Keep your advert clear, succinct & easy to read. Use bullet points where possible.
Write your job ad in a tone that creates excitement & is engaging.
- Get Them to Apply
The last thing you want is for your ideal applicant to read your vacancy only to move into the next job without applying for yours.
Remember a job ad is a form of marketing, so ensure you create a sense of urgency. Use FOMO (Fear Of Missing Out) – you can use phrases like; Apply today, Immediate interviews being held, or add a closing date etc…
You could have the most engaging advert going, but if all them views don’t result in clicks on the apply button, you are going to struggle to fill the role.
At SDW, we have been writing adverts, specifically for the logistics industry for nearly 18 years now, we know what works and what doesn’t. Get in touch today to see how we can offer you a complete online recruitment solution, for just £399.