What not to write in a Job Advert

As online recruitment advertising experts to the shipping & logistics industry, the team at SDW know a thing or two about writing effective adverts.

Writing the perfect advert plays a vital role in finding your ideal hire.

The most effective adverts are concise, engaging and tells the job seeker why your opportunity is better than the job they currently have. A job advert should never be a list of day-to-day tasks and responsibilities.

So, if you are looking to make your adverts stand out and attract more qualified candidates, try and avoid some of the most common mistakes made, which include:

Asking for the impossible – otherwise known as purple squirrels. Yes, of course you want someone who is qualified to do the job, but it is easy to get carried away with unrealistic expectations.

Are you really going to find a multimodal freight forwarder who can do both import & export entries, can route vehicles, plus do some sales, run a marathon and play the flute?

The best way to do this is to separate your must-have to nice-to-haves. Remember you can always train skill, but you cannot train attitude & keenness, and then there is the team fit.

Using clichés – don’t get carried away or over use clichés, as this puts job seekers off of applying – you know, things like; hitting the ground running… Plus don’t use too many technical terms of abbreviations.

Being too vague – remember be clear, informative & concise. Your advert should include everything from tasks and responsibilities to required skills & qualifications. But what is in it for the successful candidate, this includes salary, working hours and benefits.

Being too formal – a long, unbroken block of text is unlikely to be alluring for most readers, especially as the majority of job seekers are looking at jobs online on their mobile. This is sometimes enough to deter potential hires from reading it & applying for it.

Try to ensure the flow & style is not too formal. You want a balance of professionalism, but friendly too, not to scripted. This will help you attract candidates who fit with your organisations personality, plus make your job advert more interesting to read.

Sell your company & vacancy – aside from talking about what you want from them, you should also talk about what you can give back – from company perks, working environment to employee benefits. Don’t forget career advancement opportunities, and flexible working are always big winners.

The team at SDW are experts in writing compelling job adverts, that get more exposure & applications than the majority of other online adverts. If you would like more advice or to find out how we could potentially assist you in making your next hire, please do not hesitate to contact one of our friendly team on 023 8033 6633 or email info@sdwrecruitment.co.uk